Nestle could expand its plant-based burger sales partnership with fast food chain McDonald’s beyond Germany and is also looking for other partners, the Swiss food giant’s head said on Tuesday.
“McDonald’s is an exciting and big customer, but it is not the only option and we have quite good capacity to cope with a (possible) extension beyond Germany,” Marco Settembri, the Chief Executive of Nestle’s Europe, Middle East and North Africa business said.
The market for meat substitutes could soar to $140 billion over the next decade, according to Barclays, as many health- and climate-conscious consumers seek to reduce their meat consumption.
Nestle launched its plant-based Incredible Burger in April under the Garden Gourmet brand in several European countries. The same month, McDonald’s started selling the patties as “Big Vegan TS” in its 1,500 restaurants in Germany.
雀巢在四月份在数个欧洲国家以“花园美食家”（Garden Gourmet）品牌推出了素食的“神奇汉堡”（Incredible Burger）
Early results of the launch in Germany were promising, Settembri said, and Nestle and McDonald’s were discussing next steps.
“For both (of us), if we do it, if we go ahead, we want to do it right. We have capacity of course, but we really need to plan it and we need to do it well,” he told a Deutsche Bank conference.
1）extension n. 伸展，扩大；延长
He signed a two-year extension to his contract.
an extension to a visa 签证的延期
He extended his hand, and I shook it.
2）substitute n. 代用品；代替者
to come on as a substitute
常见用法：a substitute for sth. …的替代物
a sugar/blood/meat substitute 代糖/血液代用品/肉类替代品
3）promising adj. 有希望的，有前途的
The illness cut short a promising career as a soloist.
"You promise?" — "All right, I promise."